Mountain Dew – Nationwide College Adventure Installations
Over 20 campuses activated across 5 states with custom-built challenge setups. Traverse Climbing Wall, Commando Net, and Tarzan Swing used for high-impact brand engagement.
Over 20 campuses activated across 5 states with custom-built challenge setups.
Traverse Climbing Wall, Commando Net, and Tarzan Swing used for high-impact brand engagement.
Adventure as a Brand Experience Across Indian Colleges
In a dynamic collaboration with Mountain Dew, Oxo Planet executed a multi-city experiential campaign targeting over 20 colleges across 5 Indian states. Each activation featured a compact adventure setup comprising a Traverse Climbing Wall, Commando Net, and Tarzan Swing, designed for portability, quick assembly, and high student participation.
These installations served as the centerpiece of Mountain Dew’s youth-centric branding efforts, promoting boldness and action through physical challenge. Every structure was engineered for heavy use, consistent branding, and safe engagement—all while retaining a raw, rugged aesthetic aligned with the brand’s identity. This project demonstrated how Oxo Planet’s adventure infrastructure can power large-scale marketing campaigns by turning open college grounds into vibrant experiential arenas.
A smarter way to build adventure experiences — engineered for safety, throughput, and long-term operations. Since 2019, OXO Planet has delivered turnkey adventure infrastructure across resorts, schools, defence, tourism destinations, and entertainment venues — from design + fabrication to installation, training, and audits.
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