Mountain Dew – Nationwide College Adventure Installations
20 colleges across 7 states with custom-built challenge setups. Traverse climbing wall, commando net and Tarzan swing for high-impact brand engagement.
An OXO Planet delivered project featuring Climbing Wall, Tyre Net Wall. Full specifications and photo gallery below.
20 colleges activated across 7 states with custom-built challenge setups.
Traverse climbing wall, commando net and Tarzan swing — installed, operated and rebuilt campus after campus.
Project Facts
| Brand | Mountain Dew |
| Partner | The Experiential Hub |
| Reach | 20 colleges across 7 Indian states |
| Activities | Traverse climbing wall · commando net · Tarzan swing |
| Scope | Design, build & install — repeatable activation kit |
Engineering Decisions
The brief: with The Experiential Hub, give Mountain Dew a physical brand experience students queue for — then repeat it across India.
The engineering: the real discipline here was repeatability. One soft-adventure kit — traverse wall, commando net, Tarzan swing — engineered for fast assembly, heavy student use and tear-down, then rebuilt at the next campus. 20 colleges, 7 states, one standard of safety.
The outcome: a nationwide activation where the adventure infrastructure itself was the brand experience — and proof OXO can run install logistics at campaign speed.
Explore: Traverse climbing walls · Ropes & net elements · Installations across India
OXO Planet designs, fabricates and installs adventure infrastructure across India and Nepal — 85+ project sites, 300+ activities installed, 70+ clients, 25 Indian states & UTs. Get in touch for a site assessment, or explore our full activity range and services.
Contact Us
Let’s start the adventure
For project-level discussions, a brief call or WhatsApp conversation helps us understand your requirements faster and respond more accurately.